In Prosperty we call it Customer panel. It is a product that helps a buyer or a property owner to be in charge of the selling process. Users can manage scheduled viewings, offers, and mortgages, gather favorite properties, and save searches.

I led the Product Design team. I reported directly to the CEO and collaborated closely with the CTO, Marketing manager and the Development team.

Real estate is one of the few industries that has failed adapt to technological changes in the last many years, both in terms of cost-value and customer experience. Time-consuming and complicated procedures, as well as lack of data and transparency, make any transaction displeasing for every party involved.

Our solution? A reliable digital platform, that brings trust and convenience in every real estate transaction, offering data accuracy, transparency, effectiveness and credibility.

User and competitor research played a huge role in creating the main product of Prosperty. My team and I have conducted research before, during, and after the design phase. More precisely, we did the following:

• Competitors analysis
• Google analytics (Old product)
• Session recording analysis through Hotjar (Old product)
• Heatmap analysis through Hotjar (Old product)
• Online feedback gathering though Hotjar (Old product)
• Workshops to create user personas
• Modarated remote usability Testing

The biggest challenge was to make a scalable product for entirely different personas that could be separated or combined. We have a buyer (one persona with many profiles and intentions) and a property owner, which sometimes can be the same person. We managed to create a general panel for every persona but, simultaneously, smart and personalized. We applied the pages needed in a sidebar, and we kept one important rule:

- If a user has a listed property, then he/she is definitely an owner (and a potential buyer); otherwise, the user is, at the moment, a buyer.

With that rule, we succeeded in having a panel that shows and hides components based on the persona. For example, inside the “My offers” page, the user can see the components that match their intentions.

Dashboard has three main goals: 1. Showcase an overview of your schedules appointments and properties 2. Inform user about the urgent tasks that need to be done 3. Promote marketing material about Prosperty's services

Having a list of all your favorite properties is beneficial while searching for the ideal one. So we created a page with the properties added to favorites through the search page.

(💭)The future plan is to create collections with properties and share them with friends and family!

Saved searches refer to search queries a user makes. These queries are beneficial as we used them for creating personalized marketing content with weekly property suggestions that match.

A buyer can schedule a tour online to view a property. If the agent accepts the tour, then the owner gets notified. Both personas have all the tours collected in the customer panel.

A buyer can make an offer on a property. All offers are collected in the customer panel for both personas, buyers, and property owners. In the next versions of the platform, the owner can accept, decline, or make a counteroffer to the buyer.

Lastly, the customer panel has all the submitted listings of a property owner. For every listing, the owner can:

• View analytics about leads, total viewings, etc.
• View scheduled tours per property
• View offers per property
• View the closing process if an offer is accepted)

Teamwork makes dream work. I would like to thank everyone involved in this unique experience of creating a brand new real estate product. More precisely, Giorgos Sparakis, Manos Giakoumelis, Antonis Despotakis, Antonis Markopoulos, Panagiotis Stavropoulos, and Vasilis Tsakonas.